CHICAGO - The NIL Store powered by Campus Ink has announced a partnership with the Bulldog Initiative, the official collective of Mississippi State Athletics, to further enhance its support of Mississippi State athletes in the officially licensed NIL merchandising space. The partnership will include the introduction of exciting new products and member programming, while continuing to keep the Mississippi State NIL Store’s more than 125 Bulldog athletes at the forefront. Aligned in their vision of helping Bulldog athletes realize their greatest NIL potential, the NIL Store and Bulldog Initiative will also collaborate on future merchandising opportunities as well as other moments that will occur. The collaboration was previously on display recently with the launch of “Showtime at Starkville” merchandise in coordination with the hiring of football coach Jeff Lebby. The NIL Store provides every Mississippi State athlete with the opportunity to sell officially licensed merchandise (athletes can sign up here!) while earning industry-leading payouts on every sale. Throughout the year, the NIL Store team regularly adds new athletes, develops custom merchandise and provides high-quality jersey options. ABOUT CAMPUS INK AND THE NIL STORE Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment. ###